Exec Summary
Campaign Brief #1:
Trade Show Geo Fencing
Geofencing trade show attendees with Google display and video ads.
Objective:

To leverage Google Display campaigns to drive brand awareness for Innotech by targeting attendees of specific trade shows across Canada and the U.S. throughout 2026.
Platform:

To leverage Google Display campaigns to drive brand awareness for Innotech by targeting attendees of specific trade shows across Canada and the U.S. throughout 2026.

Targeting:
  • Focus exclusively on individuals attending or in the vicinity of the trade shows to maximize relevance.
Timeline:
  • Target trade shows March 2026 - January 2027
Tactics:
  • Compile a list of relevant trade shows happening in 2026.
  • Set up Google Display impression-based campaigns geofenced to each trade show's location and scheduled to run during the event dates.
  • Aim for a cost per thousand impressions (CPM) under $4.
Expected Costs:
  • Dependent on # and duration of trade shows.
Campaign Brief #2:
YouTube Affinity
15 second skippable ads showing on audience affinity YouTube channels.
Objective:

Create visibility for the Innotech brand on YouTube Channels that are target audience is viewing.
Platform:

YouTube (Google), True View skippable streaming ads.
Targeting:
  • Focus on YouTube Channels where we know our target audience is watching.
Timeline:
  • Aim to start ad testing mid-February
    
Tactics:
  • Compile a list of relevant YouTube channels where architects and decision makers are viewing.
  • Use current video asset
  • Aim for a cost per view under $0.10 (we only get billed if they watch the full 15 sec.
Expected Costs:
  • $100 - 200 / month ongoing