Digital Marketing Performance Report
Campaign Insights & Key Metrics Overview
February 2026
Linkedin
Platform Specific: LinkedIn
Video Creative
15 second video showcasing Innotech Windows + Doors multi-family development projects, with value prop text overlay. This video is targeted predominantly to architects, and is shown on both desktop and mobile, in feeds. The URL target is a specially designed Multi-family development landing page and Fenestration Landing Page, geared toward showcasing projects / technology and inviting the user to connect.
The purpose of this video campaign is branding & awareness, the goal is to show this video to our target audiences (below) multiple times so they remember the Innotech brand.
Key Metrics
CPM has decreased by just over $0.50. While spend was halved (in anticipation of testing on other platforms), clicks and reach were still at 75% / 73% compared to last year, respectively. This is result of continuous campaign optimization.
40.8k
Total Impressions
(vs. 84k)
19k
Reach
(vs. 26k)
133
Clicks
(vs. 173)
$823k
Spend
(vs. $1.5k)
$17.78
CPM
(vs. $18.42)
3.3
Impression Frequency
(vs. 3.3)
Audience Insights
Impressions by Job Title
Job Title targeting continues to be on point.
Impressions by Company
The graph to the left shows impressions by company (someone in that company viewed our ad at least once).
google ads
Platform Specific: Google Ads
Retargeting
Retargeting display ads served to individuals who have visited our our website via LinkedIn ads Multi-family development landing page, or have visited related multi-family development or project pages.
The purpose of this campaign is to hyper target visitors who have entered the ad funnel and continue to nurture them with updated messaging, so that Innotech is top of mind.
These ads appear in search results, Gmail, YouTube and other 3rd party Google Display Network assets.
Key Metrics
Key metrics for this campaign are CPM and Reach, however clicks are also valuable because visitors have already visited the Innotech website - a click means they are opting to visit a second timefor a second time.
In total, the ad retargeted to 1400 unique users, twice the amount of January. Of those, 6% (56) clicked to revisit the Innotech website.
12k
Total Impressions
(vs. 13.4k)
1,406
Reach
(vs. 935)
56
Clicks
(vs. 51)
$80
Spend
(vs. $61)
$6.63
CPM
(vs. $4.71)
8.5
Impression Frequency*
(vs. 12)
*frequency dialed back slightly as a result feedback from Innotech staff
Audience Insights
Impressions by Age
The age demographic of 25 - 65 contributed to the bulk of both impressions and clicks.
Impressions by Gender
Both clicks and impressions were predominantly from the male gender.
google ads
Platform Specific: Google Ads
YouTube Affinity
These YouTube Affinity ads target users on YouTube and Google TV that are watching shows related to construction or passive house.
The purpose of this campaign is to hyper target visitors with interests in green building to help improve brand recall in those circles.
These ads can be skipped after 5 seconds, and we are only charged if the viewer watches the entire ad (15 seconds) or decides to interact with the. This is called a TrueView in our metrics below.
Key Metrics
The key metric for this campaign is TrueViews - how many times a viewer watched the ad to the end, or engaged with it (click, etc.). An important secondary metric is impressions, as impressions are still valuable, particularly with a curated affinity list such as this.
TrueView metrics are excellent for this campaign, however impressions are lower than expected. We continue to loosen targeting and expand on our affinity list (provided by you) to broaden impressions.
497
Total Impressions
(vs. - )
472
Reach
(vs. - )
165
TrueViews
(vs. - )
$15
Spend
(vs. - )
33%
TrueView %
(vs. - )
1
Impression Frequency*
(vs. - )
Audience Insights
Impressions by Age
The age demographic of 25-44 contributed to the bulk of both impressions and clicks. 18 - 24 were not targeted.
Impressions by Gender
Our February testing was male only/
Digital Marketing Performance Report
Campaign Insights & Key Metrics Overview
January 2026
Linkedin
Platform Specific: LinkedIn
Video Creative
15 second video showcasing Innotech Windows + Doors multi-family development projects, with value prop text overlay. This video is targeted predominantly to architects, and is shown on both desktop and mobile, in feeds. The URL target is a specially designed Multi-family development landing page and Fenestration Landing Page, geared toward showcasing projects / technology and inviting the user to connect.
The purpose of this video campaign is branding & awareness, the goal is to show this video to our target audiences (below) multiple times so they remember the Innotech brand.
Key Metrics
Benchmarking at $18.42 per 1000 impression, CPM is below the LinkedIn industry standard (typically knows for CPM of $20 - $40 or higher). With tightened targeting and saturation, we expect CPM to increase slightly for this particular ad, up to approx. CPM $22 by end of March. Overall impressions are high - over 84k already in LinkedIn alone. As we move to Google Ads and Meta, we expect impressions to rise significantly over the coming months, saturating out audience with Innotech branding.
While clicks are not the goal of an awareness campaign, this ad received 173 clicks from relevant audiences (see demographics in next section) which calculates to approx. $19 CPC.
84k
Total Impressions
26k
Reach
173
Clicks
$1.5k
Spend
$18.42
CPM
3.3
Impression Frequency
Audience Insights
Impressions by Job Title
Since January, we tightened our audience targets for architects, engineers, project management & ownership. The graph to the left shows the top impressions by Job Tiles for the month of January.
Impressions by Company
The graph to the left shows impressions by company (someone in that company viewed our ad at least once).
google ads
Platform Specific: Google Ads
Retargeting
Retargeting display ads served to individuals who have visited our our website via LinkedIn adsMulti-family development landing page, or have visited related multi-family development or project pages.
The purpose of this campaign is to hyper target visitors who have entered the ad funnel and continue to nurture them with updated messaging, so that Innotech is top of mind.
These ads appear in search results, Gmail, YouTube and other 3rd party Google Display Network assets.
Key Metrics
Key metrics for this campaign are CPM and Reach, however Clicks are more important than the LinkedIn campaign as visitors who click have opted to visit the Innotech website for a second time.
In total, the ad showed to 718 unique viewers (who previously visited the Innotech Windows + Doors website), and of those 718, 6% (44) clicked to revisit the website..
8.7k
Total Impressions
718
Reach
44
Clicks
$40
Spend
$4.63
CPM
12
Impression Frequency
Audience Insights
Impressions by Age
The age demographic of 25 - 65 contributed to the bulk of both impressions and clicks.
Impressions by Gender
Both clicks and impressions were predominantly from the male gender.