Exec Summary
Digital Marketing Performance Report
Campaign Insights & Key Metrics Overview
April - May 2026
Executive Overview
Overall Campaign Performance
Executive Summary
The Nest test campaign has been completed at a spend of $1500.
We see a significant cost difference in the US vs Canada, with USA being at least 50% higher.
Meta Ads are performing well for impressions and clicks. YouTube Skippable Ads are performing well for TrueViews (full views without skipping) but relatively low for clicks.
Overall, cost per click is a bit higher than industry average - however this is mostly due to the cost of the YT campaigns. CPC is a secondary metric for this campaign.
Recommending new ad with stronger CTA, as well as new asset creation for the next "project" based ad. All recommendations can be found in the last tab of this report.
Primary Metrics
$1,580
Total Spend


437k
Total Impressions

186k
Reach

$8.49
CP 1k Reach

31%
YT Interaction Rate

6.5k
YT TrueViews


Secondary Metrics
181
Total Clicks
(vs. 217)
$8.73
CPC
(vs. $7.10)
Meta Ads
Platform Specific: New Google / Meta Ads
Single Family Dev
the single family development ad testing run is completed. Notable takeaways:
  • USA costs per reach is 150% higher than Canada
  • Interaction rates are primarily the same
  • Against expectations, most viewers were in the 18 - 24 demographic, cascading
Key Metrics USA & CAN
413k
Total Impressions

170k
Reach

171
Clicks

$1045
Spend

$6.14
CP 1k Reach

2.4
Impression Frequency

Key Metrics USA
228k
Total Impressions

100k
Reach

100
Clicks

$745
Spend

$7.41
CP 1k Reach

2.2
Impression Frequency

Key Metrics CAN
185k
Total Impressions

70k
Reach

71
Clicks

$300
Spend

$4.26
CP 1k Reach

2.6
Impression Frequency


Audience Insights
Impressions by Age USA
Impressions by Age CAN
Impressions by Gender - USA
Impressions by Gender - CAN
Youtube ads
Platform Specific: YouTube Ads
(US In Brackets)

Single Family Dev
The single family developer campaign in YouTube has ended. Some notable takeaways are:
  • Cost per TrueView (where a user does not skip and watches the entire ad) is twice as high in the USA
  • While interaction rate is 'high', clicks are very low
  • HHI metrics (not shown here) are essentially even across the increments - top 10%, top 10% - 20%, top 20% - 30% & Unknown
Key Metrics USA & CAN

25k
Total Impressions

16.3k
Reach

10
Clicks

$517
Spend

$0.08
CP TrueView

31%
Interaction Rate

Key Metrics USA
11k
Total Impressions

7.1k
Reach

4
Clicks

$267
Spend

$0.19
CP TrueView

17%
Interaction Rate

Key Metrics CAN
13k
Total Impressions

9.2k
Reach

6
Clicks

$250
Spend

$0.05
CP TrueView

42%
Interaction Rate

-
Audience Insights
Impressions by Age USA
Impressions by Age CAN
Impressions by Gender USA
Impressions by Gender CAN
Takeaways & Next Steps
Key Takeaways
Meta Ads Show High Performance Vs YouTube
Consider removing 18 - 24 demographic
YouTube Ads - Low Clicks, High Engagement
Consider a follow-up ad with a stronger call to action, split into retargeting as well as standalone (to compare against original ad)
Next Steps

  1. Create new YT ad with stronger CTA, use in both regular (new acquisition) ads and retargeting. Observe to see if a) retargeting garners valuable clicks, new acquisition ads get better metrics than originals.
  1. Remove 18 - 24 demographic from Meta Ads
  1. Prepare new ads with another project for the next "run".

  • END REPORT